What is Social Media Marketing?

Social media marketing, also known as social media optimization is a form of marketing process which involves increasing the traffic on a website or promoting any business or cause through social media websites. In order to comprehend social media marketing, first it is necessary to know what social media websites are. Social media websites are internet websites which allow people to interact and network with each other. Usually websites provide information to the visitors, but social media websites, besides giving information to the visitors, also allow those visitors to interact with each other. Renowned social media websites include Facebook, MySpace, YouTube, Twitter, Delicious, Flickr, Reddit, Wikipedia, etc. 

People use social media websites to interact and stay connected with each other. People find other people on social media websites who have the same interest, profession, hobbies, etc and intermingle. With the increase in the popularity of social media websites businesses started to make use of this social platform as a means of marketing. Basically, social media marketing is a form of internet marketing which involves the branding and marketing of any business, product, service or cause by participation in different social media websites.

If an organization ingeniously uses social media networks, then they can easily increase the relevant traffic on the website of the business and this relevant traffic can then be converted into clients and customers.

Social media marketing increases the trustworthiness and reputation of a company. This means that social media is a perfect platform for creating a brand. Social media websites allow companies to interact and correspond with their customers and clients and this is a great way to build credibility and to retain existing customers. Moreover, social media marketing is a fantastic method of lead generation.

Having increased relevant traffic to the website of the business is very important for every organization. An organization which performs through social media marketing does not have to worry about having people visit their website. Internet users use social networking websites and users of these websites who might be interested in the services or products offered by the social media marketer will certainly visit their website.

One thing which is extremely imperative to have good standing and reputation in the market is the access to customer’s feedback. The feedback of clients and customers is extremely significant for the improvement in the products and services offered by an organization. Since social media marketing allows people to give feedback about the services or products offered by the company, the company can use this feedback for the perfection and improvement of what they offer.

When a company launches a new product or service, social media websites are the cheapest channels where this company can announce the launch. The news of the launch of the new product or service is spread efficiently and effectively through social media websites. Moreover, companies use social media to discover the preferences of their potential customers. Companies like to offer their customers what they want and the most effective way to know what the customers want is social media marketing.

Just like any other medium, social media websites give internet marketers a voice and a platform to communicate with potential customers and clients. The brand of a company is created on the internet through social media marketing and the message of the company is spread globally very swiftly and effectively.

With the advancement of technology, the techniques of marketing have changed. Today, for every company, the use of internet as a means of marketing tool is indispensable and social media marketing is an important aspect in this regard.